The 90-Minute Beverage Launch Playbook

The 90-Minute Beverage Launch Playbook

A practical, no-nonsense guide to turning a beverage idea into a real business.

Launching a beverage can be exciting—but it can also be expensive, complicated, and filled with decisions that are difficult to undo.

The 90-Minute Beverage Launch Playbook was created to help beverage entrepreneurs understand the business before they spend serious money.

In about 90 minutes, you’ll get a clear, practical overview of the entire beverage launch process—from validating your idea and understanding your numbers to formulation, packaging, production, distribution, retail, marketing, and growth.

This isn’t a textbook filled with theory. It’s a real-world playbook designed to help you make smarter decisions, ask better questions, avoid common mistakes, and understand what needs to happen next.

Inside, you’ll learn how to:

• Determine whether your beverage idea has a viable business behind it

• Build your financial model before investing heavily in product development

• Navigate formulation, ingredients, packaging, and production

• Understand margins, pricing, distributors, brokers, and retailers

• Prepare for your first production run and avoid costly surprises

• Build a realistic go-to-market strategy

• Know what to test before you scale

• Protect your cash while building the brand
  

Whether you’re starting with an idea, already developing a product, or preparing to bring your beverage to market, this playbook will give you a clearer roadmap for moving forward.

You don’t need to know everything before you start. You need to know what the next smart decision is.

Digital download. Read it in about 90 minutes. Refer back to it throughout your launch.